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Last updated: November 20, 2025

Pekelu (“we”, “our”, “us”) operates this online store and website to provide our customers in the United States with a curated shopping experience for baby and kids apparel. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, place an order, or otherwise interact with our Services.

By accessing or using any part of our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect only the information necessary to process your orders, manage your account, and operate our store.

1.1. Personal Information You Provide

We may collect:

  • Contact details: name, email address, phone number, billing and shipping address.

  • Order information: items purchased, purchase history, transaction details.

  • Payment details: processed securely through third-party payment processors (PayPal, Stripe, Square).

  • Communications: messages you send to us (email, social media, contact forms).

We do not store full credit card numbers at any time.

1.2. Information Collected Automatically

When you browse our site, we automatically collect:

  • Device and browsing data: IP address, browser type, device type.

  • Usage data: pages visited, time spent, referring URLs.

  • Cookies: used to operate our website and shopping cart.

1.3. Information From Tools We Use

We may receive information from:

  • Meta Ads (Facebook/Instagram) for advertising performance and audience insights.

  • Mailchimp for email subscriptions and marketing analytics.

  • WooCommerce to manage orders and user accounts.

2. How We Use Personal Information

We use your information to:

2.1. Provide and Operate the Store

  • Process and ship your orders

  • Confirm payments

  • Create and manage your account

  • Send order confirmations and tracking updates

  • Handle returns and store credit

2.2. Improve and Personalize Your Experience

  • Recommend products

  • Remember preferences

  • Analyze website performance

2.3. Advertising & Marketing

If you opt in:

  • Send email updates through Mailchimp

  • Show personalized ads on Instagram/Facebook

You can unsubscribe at any time.

2.4. Security & Fraud Prevention

We may use information to:

  • Verify identities

  • Prevent fraud

  • Protect the integrity of our store

2.5. Legal Requirements

We may disclose information if required by law or legal process.

3. How We Share Your Information

We do not sell your personal data.

We may share limited necessary information with:

3.1. Service Providers

  • Payment processors: PayPal, Stripe, Square

  • Email provider: Mailchimp

  • Website host & platform: WooCommerce/WordPress

  • Shipping services: USPS, UPS, or others selected by you

3.2. Advertising Partners

Meta Ads may use browsing data to show relevant ads.

3.3. Legal Authorities

Only when required by law.

4. Cookies

Our website uses cookies to:

  • Remember items in your cart

  • Enable account logins

  • Track site performance

  • Support advertising and analytics

You may block cookies, but parts of the site may not work properly.

5. Children’s Privacy

We do not knowingly collect data from children under 13.
We do not sell children’s data.
Our products are for parents and adults only.

If you believe a child has submitted personal information, please contact us.

6. Data Retention

We retain:

  • Order records as required by U.S. law

  • Account information until you request deletion

  • Analytics data for internal use

We delete or anonymize information when no longer needed.

7. Your Rights

Depending on your state, you may request:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion of your data

  • Opt-out of marketing communications

Email us to submit a request: info@pekelu.us

8. Security

We use security measures to protect your data, but no system is 100% secure.
Avoid sending sensitive information via unsecured channels.

9. U.S.-Only

Pekelu only sells and ships within the United States.
We do not transfer data internationally.

10. Updates to This Policy

We may update this Privacy Policy occasionally.
When we do, we will update the “Last updated” date.

11. Contact Us

For privacy questions or requests, contact us at:

Ike & Lu LLC
25420 Kuykendahl Rd STE F400
Tomball, TX 77375
Email: info@pekelu.us